28 September - 2 October 2009
This five-day course will enable managers to understand the essentials of marketing - to skill up on the latest marketing tools, concepts and strategies, to understand the key components of strategic marketing planning, and how to develop, evaluate and implements successful marketing strategies.
The course focuses on application of marketing theory to practice employing concepts and strategies relevant to today's business world. In particular, it will focus on strategic marketing, branding, communication and customer service. A mixture of seminars, group discussions, case studies and practical exercises are used to acquaint participants with the essentials of marketing.
Key benefits
Through attending this course, participants will be able to:
- Learn how successful marketing effectively engages others in strategic action
- Discover the keys to successful marketing planning leading to transformational change
- Formulate practical ideas, models and tools of strategic marketing, branding, communication and customer service to help participants examine their development as a marketing business leader
- Engage with cutting edge leadership ideas, tools and practices for strategic marketing, branding, communication and customer service
- Be able to apply marketing principles to today's business environment to engage internal and external stakeholders
- Explore how they can create a longer-term focus and make a significant impact on their organisations outcomes, aligning the Marketing Development Plan with the needs of the business culture
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Course Outline
View course outline
Presenters
Professor Janet McColl-Kennedy
Janet McColl-Kennedy, Professor of Marketing at UQ Business School, is internationally recognised for her work in service recovery, and the interface between the service provider, manager and their customers. She is published in the top journals in her field. Janet consults regularly to industry and government. She specialises in assisting organisations with customer service, service recovery, emotions, marketing plans, carrying out market research and developing workable solutions to customer-focused problems.
Mr Anthony Davidson
Anthony Davidson is a strategic marketing advisor with over 20 years experience in senior marketing and management roles. He specialises in strategic marketing planning and brand development and consults to Boards and senior management. He has a strong interest in marketing and sustainability.
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Who should attend
Middle to senior managers from any industry (private or public sector) who are keen to know how marketing can help you to achieve your core business goals.
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Venue
This course will be delivered at UQ Business School Downtown, Level 19, Central Plaza One, 345 Queen Street, Brisbane.
This premier UQ Business School location is in the heart of the Brisbane CBD and is equipped with state-of-the-art teaching and learning facilities.
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Credit towards UQBS postgraduate studies
Students enrolled in the Graduate Certificate in Executive Leadership may apply to undertake this course for credit towards their postgraduate studies. This course is equivalent to MGTS7708 - Strategic Marketing and Communication. Students wishing to gain credit must undertake all items of assessment. Please contact UQBS Student Administration via email to confirm your eligibility and to seek approval to obtain a credit prior to enrolling in the course. All other UQBS postgraduate students interested in enrolling in this course for credit, should contact UQBS Student Administration.
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Assessment
Course assessment is available to students who wish to complete it. Information regarding the assessment will be made available during the course.
Please note all participants are required to complete a number of non-assessable items and are issued with a participation certificate upon completion of all non-assessable items.
Investment
$4,400 * Fee includes tuition, course materials, morning tea, lunch and afternoon tea each day and a formal dinner on Thursday evening.
- * 10% Early Bird Discount applies on or before 24 August 2009.
- Please note, GST does not apply to Corporate Education courses.
How to register
Register online OR download the Registration form and return by fax to (07) 3346 7199 or return by mail to: Corporate Education (500), UQ Business School Downtown, Reply Paid 6469, St Lucia Qld 4067.
For further information, please contact UQ Business School Corporate Education, phone (07) 3346 7111 or email Corporate Education.
Course brochure
Download 2009 course brochure (Pdf)
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