Consumption effort: The mental cost of generating utility and the role of consumer energy level in ambitious consumption
Brian Gibbs, Associate Professor, Melbourne Business School, University of Melbourne
| When: |
Friday 4 April 2008 |
| Where: |
Room 214, Chamberlain Building, UQ St Lucia Campus |
| Time: |
12.00 pm - 1.30 pm |
| Cluster: |
Marketing Cluster |
| Further information: |
View flyer
View abstract
Download paper |
Join our staff, students and alumni attending workshops presented by visiting academics on their area of research expertise.
For further information please contact our Workshop Administrator.
